We Are River Valley Proud!
Visit the River Valley and you will never want to leave.
We are the River Valley and we consist of the Villages of Arena, Lone Rock, Plain, and Spring Green and twelve surrounding townships.
What’s Happening in the River Valley?
Strassenfest 2025
Saturday, September 20th
Outdoor German Festival
Alma Ave in Plain, WI
11 am - 5 pm
🍻🥨🎶 Dust off your lederhosen, grab your stein, and get ready to party in Plain at the 9th Annual Strassenfest!
No matter who you are, you’re invited to celebrate with live music, delicious German food, and all the festive sights, sounds, and cheers that make this one of Wisconsin’s favorite German celebrations!
🍺🎶🥨
Annual 8-pin Bowling Tournament
Saturday, Nov 15, 2025
The Phoenix Center, Richland Center
Start times at 3 pm and 6 pm
Join us Saturday, November 15th, at The Phoenix Center in Richland Center for our Annual 8-Pin Bowling Tournament!







Upcoming Events
What’s New?
Corporate Partners




