We Are River Valley Proud!
Visit the River Valley and you will never want to leave.
We are the River Valley and we consist of the Villages of Arena, Lone Rock, Plain, and Spring Green and twelve surrounding townships.
What’s Happening in the River Valley?
Winter Wine Walk
🗓️ Date: Saturday, December 13
🕒 Start Times: 3:00 PM, 3:30 PM, or 4:00 PM
🎟️ Tickets: $35 each
Only 225 tickets available
Are you ready for a little wine tasting paired with delicious hors d'oeuvres — all while shopping for that perfect holiday gift?
Click "View Details" to purchase tickets after Noon on Thursday, November 6th!
🍷💫❄️ ⋆⁺₊❅⋆ ⁺₊❆⋆⋆⁺₊❅⋆ ⁺₊❆⋆ 🍷✨💫❄️
Sip. Shop. Savor the Season.
Annual 8-pin Bowling Tournament
Saturday, Nov 15, 2025
The Phoenix Center, Richland Center
Start times at 3 pm and 6 pm
Join us Saturday, November 15th, at The Phoenix Center in Richland Center for our Annual 8-Pin Bowling Tournament!
Whether you’re out to show off your bowling skills, strike your way to cash prizes 
, or just have a fun night of networking and friends 
, this event is for YOU!Upcoming Events
Country Christmas in the River Valley
Holiday Light Parade
Friday, December 5th
Downtown Spring Green
Starts at 6 pm
🎄 Soak up the holiday cheer, sip some cozy hot cocoa, and enjoy the festive sounds of the season! 🎶✨
Here’s a little holiday secret… 🎅🤶 Santa and Mrs. Claus will be making a special stop during the parade! Keep your ears open for the sound of Santa’s jingle bells! 🔔
🚨 Want to join the fun? 🚨
Parade float registration is now open — don’t miss your chance to be part of the holiday magic! 🎁✨
Click "View Details" below to register!
Breakfast with Santa
Saturday, December 6, 2025
River Valley Elementary School
Serving from 8 am - 11 am
Enjoy a full hot breakfast with pancakes, eggs, sausage, fruit, and more while visiting Santa and Mrs. Claus! 🎄❤️
Back by popular demand: Kiddos Toy Raffle Tables! Enter to win fun toys. 🧸🎁
📸 Brittney Brent Design will be taking holiday photos again this year!
✨ Reservations requested — times available between 8 am to 11 am.
Reservations open November 3, 2025
Holiday Fireworks in the Park
Saturday, December 6, 2025
Veterans Park, Spring Green
Show starts at 6 pm
Celebrate the magic of the season with a stunning fireworks display. Bring your family, friends, and festive spirit for an evening filled with lights, joy, and holiday cheer. 🎄✨
Thanks to our generous sponsors, Rite-Way Plaza and Dick Powell, this community tradition promises a night full of wonder and excitement for all ages! 🎉
Don’t miss this magical way to celebrate the season—a sparkling night of community, fireworks, and holiday joy awaits! ✨🎆
What’s New?
Keep it in the Valley Gift Card
The Spring Green Area Chamber of Commerce has all your favorite local retailers, restaurants, services and entertainment in one place. Use the gift card at all participating locations in the valley. There truly is something for everyone!
Corporate Partners
