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Spring Green Area
Chamber of Commerce

Serving the River Valley community of Arena, Lone Rock, Plain and Spring Green

Welcome to the River Valley

We are tucked away in Southwestern Wisconsin along the Wisconsin River and known as the gateway to the Driftless Area. We have breathtaking views and incredible businesses that you will sure to want to take in!

The River Valley is unique in that we have created the River Valley community with four small villages in three counties: Arena, Lone Rock, Plain and Spring Green.

We are extremely proud to be the home to many attractions including three world-renowned attractions: House on the Rock, American Players Theatre and the UNESCO World Heritage Site, Taliesin.  Each brings thousands of visitors to our area and we hope that the visitors will find their way into our many unique shops, galleries, cheese factories, and restaurants.  And maybe stay a night in one of our welcoming motels, campgrounds or Bed and Breakfasts.  We have exactly what you have been dreaming of!

Just 45 minutes from Madison, two hours from Milwaukee, three and a half hours from Chicago and four and a half hours from Minneapolis, makes the River Valley a perfect place for a day trip for a weekend adventure.  We have something for everyone!

We Are River Valley Proud!

Visit the River Valley and you will never want to leave.

We are the River Valley and we consist of the Villages of Arena, Lone Rock, Plain, and Spring Green and twelve surrounding townships.

What’s Happening in the River Valley?

Spring Green Literacy Festival

Events happening all month long

📚 Lit Festival: Banned Books Edition 📚

Join us for a celebration of stories that challenge, inspire, and spark conversation! 📖💬 This year’s Lit Festival shines a spotlight on Banned Books — featuring community reads 👥, thought-provoking films 🎬, engaging discussions🎙️, and more.

Explore the power of words and the importance of the freedom to read!

🔥📚💡

To view the events, please click below!

Annual 8-pin Bowling Tournament

Saturday, Nov 15, 2025

The Phoenix Center, Richland Center

Start times at 3 pm and 6 pm

Join us Saturday, November 15th, at The Phoenix Center in Richland Center for our Annual 8-Pin Bowling Tournament!

✨ Whether you’re out to show off your bowling skills, strike your way to cash prizes 💰🏆, or just have a fun night of networking and friends 🍻🤜🤛🍹, this event is for YOU!

Upcoming Events

Country Christmas in the River Valley

Holiday Light Parade

Friday, December 5th

Downtown Spring Green

Starts at 6 pm

🎄 Soak up the holiday cheer, sip some cozy hot cocoa, and enjoy the festive sounds of the season! 🎶✨

Here’s a little holiday secret… 🎅🤶 Santa and Mrs. Claus will be making a special stop during the parade! Keep your ears open for the sound of Santa’s jingle bells! 🔔

🚨 Want to join the fun? 🚨
Parade float registration is now open — don’t miss your chance to be part of the holiday magic! 🎁✨

Click "View Details" below to register!

Breakfast with Santa

Saturday, December 6, 2025

River Valley Elementary School

Serving from 8 am - 11 am

Enjoy a full hot breakfast with pancakes, eggs, sausage, fruit, and more while visiting Santa and Mrs. Claus! 🎄❤️

Back by popular demand: Kiddos Toy Raffle Tables! Enter to win fun toys. 🧸🎁

📸 Brittney Brent Design will be taking holiday photos again this year!

✨ Reservations requested — times available between 8 am to 11 am.

Reservations open November 3, 2025

Holiday Fireworks in the Park

Saturday, December 6, 2025

Veterans Park, Spring Green

Show starts at 6 pm

Celebrate the magic of the season with a stunning fireworks display.  Bring your family, friends, and festive spirit for an evening filled with lights, joy, and holiday cheer. 🎄✨

Thanks to our generous sponsors, Rite-Way Plaza and Dick Powell, this community tradition promises a night full of wonder and excitement for all ages! 🎉

Don’t miss this magical way to celebrate the season—a sparkling night of community, fireworks, and holiday joy awaits! ✨🎆

What’s New?

Keep it in the Valley Gift Card

The Spring Green Area Chamber of Commerce has all your favorite local retailers, restaurants, services and entertainment in one place. Use the gift card at all participating locations in the valley. There truly is something for everyone!

Corporate Partners

Royal Bank
Riteway Shell
Prem Meats
Cardinal CG
Peoples Communitiy Bank
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