Spring Green Area
Chamber of Commerce

Welcome to the River Valley

Discover the beauty, adventure, and small-town charm of Southwestern Wisconsin.

Tucked along the scenic Wisconsin River and nestled at the gateway to the Driftless Area, the River Valley brings together breathtaking landscapes, unforgettable experiences, and welcoming communities.

Our unique River Valley community connects four charming villages—Arena, Lone Rock, Plain, and Spring Green—across three counties, creating one destination filled with plenty to explore.

We’re home to some of Wisconsin’s most iconic attractions, including three world-renowned destinations: House on the Rock, American Players Theatre, and Taliesin, a UNESCO World Heritage Site. These attractions draw visitors from around the world, but the experience doesn’t end there.

Take time to wander through our unique shops and galleries, discover local art and handcrafted treasures, savor Wisconsin cheese, and enjoy delicious meals at our locally owned restaurants. When the day is done, stay awhile at one of our welcoming hotels, motels, campgrounds, or cozy bed-and-breakfasts.

Whether you're looking for outdoor adventure, arts and culture, great food, unique shopping, or simply a place to slow down and enjoy the view, you’ll find something to love in the River Valley.

And getting here is easy! We’re just 45 minutes from Madison, 2 hours from Milwaukee, 3½ hours from Chicago, and 4½ hours from Minneapolis.

Come for the day. Stay for the weekend. Leave with memories you’ll want to make again.

Welcome to the River Valley—we can’t wait to show you around!