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Spring Green Area
Chamber of Commerce

Serving the River Valley community of Arena, Lone Rock, Plain and Spring Green

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Welcome to the River Valley

We are tucked away in Southwestern Wisconsin along the Wisconsin River and known as the gateway to the Driftless Area. We have breathtaking views and incredible businesses that you will sure to want to take in!

The River Valley is unique in that we have created the River Valley community with four small villages in three counties: Arena, Lone Rock, Plain and Spring Green.

We are extremely proud to be the home to many attractions including three world-renowned attractions: House on the Rock, American Players Theatre and the UNESCO World Heritage Site, Taliesin.  Each brings thousands of visitors to our area and we hope that the visitors will find their way into our many unique shops, galleries, cheese factories, and restaurants.  And maybe stay a night in one of our welcoming motels, campgrounds or Bed and Breakfasts.  We have exactly what you have been dreaming of!

Just 45 minutes from Madison, two hours from Milwaukee, three and a half hours from Chicago and four and a half hours from Minneapolis, makes the River Valley a perfect place for a day trip for a weekend adventure.  We have something for everyone!

Plan Your Stay in the River Valley

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Highlights of the River Valley!

What’s Happening in the River Valley?

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📬 Stay in the Know with SGACC!

Join our mailing list and be the first to hear about upcoming events, community news, Chamber announcements, local business spotlights, and all the exciting things happening throughout the River Valley.

Whether you're a resident, visitor, or local business supporter, our newsletter is your connection to everything that makes our community special.

Sign up today and stay connected!

 

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1920s Mafia Wedding - Murder Mystery Dinner

📅 Saturday, Oct 10

📍 The Speakeasy at the Spring Valley Inn

⏰ Arrive at 5 PM sharp

In this family, punctuality isn't just appreciated... it's expected.

 

An Offer You Can't Refuse...

The wedding has been months in the making...

Now it's finally here.

The vows will be exchanged.

The champagne will be poured.

Then someone will be murdered.

Will you uncover the truth before the night is over?

🎟️ Reserve Your Seat Today!

Only 150 invitations are available, and once the guest list is full, the doors will close.

We can't wait to welcome you to the wedding of the year... if everyone survives.
Register

Upcoming Events

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Chamber Quick Links

View the New 2026 Spring Green Area Guide Here

Send me a printed copy in the mail!

Keep it in the Valley Gift Card

The Spring Green Area Chamber of Commerce has all your favorite local retailers, restaurants, services and entertainment in one place. Use the gift card at all participating locations in the valley. There truly is something for everyone!

Purchase Here!

We Are River Valley Proud!

Visit the River Valley and you will never want to leave.

We are the River Valley and we consist of the Villages of Arena, Lone Rock, Plain, and Spring Green and twelve surrounding townships.

Corporate Partners

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